15 Shopify Health Brands Redefining Wellness in 2025

If you’re looking to dive into the wellness and health brand space, Shopify is an incredible platform that can help bring your vision to life. Whether you’re offering meal replacements, clean beauty products, or sustainable wellness solutions, the way you design and optimize your Shopify store can make all the difference. 

Today, we’re going to take a closer look at several standout health and wellness brands that have successfully used Shopify ecommerce development to skyrocket their success. Let’s explore how these brands have optimized their ecommerce website development and digital marketing strategies to drive conversions and build long-lasting customer relationships.

Table of Contents

1. Huel
2. Neom Organics
3. Laird Superfood
4. Susanne Kaufmann
5. Lumene
6. Youfoodz
7. Briogeo Hair
8. Batch Organics
9. Eden’s Garden
10. Slate Milk
11. Hubble
12. Dr. Axe
13. 310 Nutrition
14. 100% Pure
15. Hiya

1. Huel: Leading Plant-Based Meal Replacements on Shopify

Looking for a convenient, nutritious meal replacement? Huel’s Shopify store offers a sleek, user-friendly design that makes shopping easy. Here’s why it works:

• Design: Clean, vibrant visuals for easy navigation.
• Product Info: Clear descriptions and nutritional facts to inform your choices.
• Subscription Model: Recurring deliveries to keep customers loyal.
• CRO Optimization: Product recommendations and graphic benefits boost conversions.

Huel’s approach can help you elevate your own health brand on Shopify and drive more sales.

2. Neom Organics: Elevating Wellness with Shopify

Neom Organics blends aromatherapy and organic skincare to help you relax and feel your best. Their Shopify store makes shopping effortless with these key features:

• Design: Calm, clean visuals that reflect the brand’s wellness ethos.
• Customer Reviews: Prominent reviews build trust and social proof.
• Loyalty Program: Rewarding repeat customers for loyalty.
• Optimization: Clear benefits, simple checkout, and smooth navigation.

3. Laird Superfood: Fueling High-Performance Lifestyles with Shopify

Laird Superfood, created by professional surfer Laird Hamilton, focuses on plant-based nutrition for active lifestyles. Here’s how their Shopify store stands out:

• Custom Ecommerce Development: A tailored design that reflects the brand’s ethos.
• Product Finder Quiz: Helps you find the perfect products for your needs.
• Subscription Model: Convenient, regular deliveries to keep you stocked up.
  
• Optimization: Quick add-to-bag and clear product benefits for an effortless shopping experience.

9. Eden’s Garden

Eden’s Garden is a trusted name in essential oils and wellness products. Their Shopify store features an educational section that informs customers about the benefits and uses of their oils.

• Design: Serene visuals with calming colors.
• Educational Content: Guides customers on using essential oils.
• Transparency: Detailed product information builds trust.
  

Customer Reviews: Featured prominently to reinforce product efficacy.

10. Slate Milk

For fitness enthusiasts and health-conscious consumers, Slate Milk offers lactose-free, high-protein milk drinks. Their Shopify store uses bold, engaging content to capture attention.

• Design: Vibrant, eye-catching imagery.
• Subscription Program: Regular delivery for customer convenience.
• Optimization: Quick add-to-bag functionality and product benefits.
  

Engaging Content: How-to-use videos and demos for deeper engagement.

11. Hubble

Hubble revolutionized contact lens purchasing with its subscription model. Their Shopify store leverages clear product information and easy navigation to ensure a seamless shopping experience.

• Doctor-Validated Product: Trust-building features like online vision tests.
• Subscription Model: Encourages automatic reorder of lenses.
• E-commerce Design: Simple, clear navigation for ease of use.
  

Digital Marketing: Influencer partnerships and Facebook ads increase traffic.

12. Dr. Axe

Dr. Josh Axe’s Ancient Nutrition brand offers products like probiotics and collagen powders that support a holistic lifestyle. Their Shopify store integrates e-commerce digital marketing tools and CRO optimization strategies.

• Digital Marketing: Content marketing and email campaigns.
• One-Click Subscription: Simplified ordering for regular shipments.
• Optimization: Clear product benefits with subscription options.
  

Customer Reviews: Success stories and testimonials encourage purchase.

13. 310 Nutrition

310 Nutrition is a community-driven wellness brand with products focused on weight loss and fitness. Their Shopify ecommerce website encourages repeat business through subscription programs and customer engagement.

• Community Engagement: Facebook groups for connecting users.
• Subscription Program: Regular purchases for customer loyalty.
• Bundle Deals: Encourages more purchases with value-added bundles.
  

E-commerce Migration: Smooth migration to Shopify improved customer experience.

14. 100% Pure

This clean beauty brand offers skincare, cosmetics, and haircare products made from organic ingredients. Their Shopify store integrates ecommerce digital marketing with automated campaigns to attract a wide audience.

• Sustainability: Detailed eco-friendly practices on-site.
• Automated Campaigns: Run sales campaigns efficiently.
• Customer Reviews: Build trust with robust reviews system.
  

Digital Marketing: Social media campaigns attract global customers.

15. Hiya

Hiya offers clean, chewable vitamins for kids. With a focus on quality and safety, their Shopify store is designed with ecommerce UI/UX design principles to ensure a seamless shopping experience for parents.

• Clean Design: Simple, easy-to-navigate layout.
• Subscription Program: Regular deliveries for parents.
  

Customer Reviews: Positive feedback encourages other parents to purchase.

CONCLUSION

By embracing these proven Shopify ecommerce development strategies, these brands have successfully harnessed the power of ecommerce UI/UX design and e-commerce digital marketing to not only create engaging shopping experiences but also foster customer loyalty. If you’re looking to take your health and wellness brand to the next level, these insights can help you create a standout online presence and boost conversions.