For most businesses and brands on social media, one of the biggest goals is to grow their following, but it’s not always easy to know how to get more Instagram followers. Just because it isn’t easy, doesn’t mean it’s not worth it. Let’s talk about how to grow your following starting today.
Quick Links
How To Get More Followers By Optimizing Your Instagram Bio
How To Get More Followers By Optimizing Your Instagram Captions
How To Get More Followers By Using Hashtags Wisely
How To Get More Followers By Using An Organic Instagram Growth Service
How To Get More Followers Through IGTV
How To Get More Followers Through Paid Promotion
How To Get More Followers Through Instagram Reels
How To Get More Followers By Optimizing Your Instagram Bio
If you’re wondering how to gain followers on Instagram, try starting with your Instagram bio. Your Instagram bio is one of the most important things to optimize to improve your presence on the platform.
Image credit- https://blog.kicksta.co/how-to-get-more-instagram-followers/
- Make Your Title Searchable
First of all, take advantage of the keyword-searchable portions of your bio. Most importantly is your “title.” This is where many people simply put their name, but by taking the chance to add something about your industry, business, or what you do, you can show up in searches for people looking for those particular keywords. For eg – Adding “Marketing Agency in the title will suggest every page/profile that has this keyword or word related to it.
2.Optimize The Link In Your Bio
Secondly, make sure you’re completely making use of the link you have in your bio. You only get one place to have a permanent link, so make it as effective as possible. It’s a good idea to use a link in the bio tool so you can send people to a landing page that includes multiple links.
3.Use Your Highlights
Finally, make sure you’re using your highlights fully. You can include quick links to things you don’t want to have to repeat all the time, give your followers and potential followers an overview of who you are, or include helpful step-by-step guides. if you are an agency or brand include your Marketing Services, Brand USP, Testimonials, Location, etc. No matter how you choose to use your highlights, make sure you take advantage of these long-lasting snapshots.
4. Start With Good Quality Images
Whether you use photos, videos, or graphics on Instagram, you want to make it eye-catching. The whole purpose of the image is to stop your followers or potential followers from scrolling past your content.
5. Try Infographic Content
One way to get more followers for Instagram is by having your existing followers share your posts to their Stories or with their network. Oftentimes people would rather share graphics with text on them, either as quotes or factual information, rather than just a pretty picture. Try it with your audience and see how they like it.
- Test Different Kinds of Content
When it comes to the question of how to gain followers on Instagram, there’s no secret formula for the best kind of post. Instead, you need to test different combinations to see what resonates with your audience. Try photos of people, landscape pictures, quotes, infographics, videos…try everything you can think to try. Then, monitor your analytics and see what works best. Depending on your audience, this could help you figure out how to get more Instagram followers
How To Get More Followers By Optimizing Your Instagram Captions
Image Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
7.Deliver Value In Your Captions
If you’re wondering how to get organic growth on Instagram, it’s time to look at your captions. There are so many accounts on the platform that your potential followers could choose to follow. One of the best ways to attract people is by writing information they’ll find valuable.
Whatever you do, though, give your followers a substantial caption.
If you are showcasing any specific services or features in the content, do mention the same keyword such as Influencer marketing services in the first or second part of your caption.
8.Test Different Caption Lengths
Valuable doesn’t always mean long. In some cases, Instagram users may want to read long captions. Others likely prefer shorter, more to-the-point captions. You won’t know which is best for your audience until you start writing varying kinds of captions and testing them by looking at your analytics.
How To Get More Followers By Using Hashtags Wisely
Image Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
9.Don’t Use Huge Hashtags
If you use hashtags that have a very large amount of posts, your post will likely get lost, and it won’t help you get more followers for Instagram. Stick with smaller hashtags that are slightly more niche down to reach your right audience. Generally, avoid hashtags with over 300,000 posts.
10.Look For A Service That Uses Likes
Now, some growth services offer to send DM’s, follow and unfollow people on behalf of your account, or even buy Instagram followers that are fake. Avoid working with companies like that, as these tactics can often come across as spammy and leave a bad taste in the mouth of your potential followers. Better go with the best marketing website and hire their services for your brand and grow it right away.
- Avoid Platforms That Make Promises
If you choose an Instagram growth platform that ensures you a certain number of followers, you can be confident that many of those followers will be fake.
Better to go with marketing companies that provide the whole plan for your online business. Rather, know that quality growth services will work on your behalf to automate your Instagram engagement marketing.
- Use Engagement Tools Well
With Stories, you’re given many ways to ask your viewers to engage with your Story. Use the question box, quiz, poll, or any other engagement sticker to increase engagement. When more people engage, Instagram will be more likely to share it with more people browsing the app. Also start adding the location in your story such as Mumbai, Thane, Navi Mumbai, etc.
- Share Content Consistently
Be constant on Instagram in either posting on feed or stories or while engaging on your follower’s posts.
When people are considering whether or not to follow you, they’ll probably head to your Instagram Stories to see what sorts of content you post there.
- Consider Partnering With Other Brands
Partnering with other brands will give exposure to both parties and you can gain more and more followers. Just make sure the rules of the giveaway/contest mentions that they must follow both of you to win.
How To Get More Followers By Using An Organic Instagram Growth Service
Image Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
- Decide On Your Goals
Most likely your goal is to grow your audience, but decide how much you want to grow your audience. Then, you can express that goal to the influencer you want to work with, and they can know what success in this partnership looks like for you.
16.Don’t Forget Micro-Influencers
Micro-influencers have smaller followings, but typically those followings are more loyal. The influencer can hold more personal relationships with their followers.
17.Look At Analytics
As with most things on social media, the best time to post depends on your specific audience. Check out your analytics and see when your audience is most active on the platform, and plan your posts respectively.
Understand the demographics and analytics to know how and which category post works well in your audience.
- Experiment With Different Times
You might have a few days or times that all work out fairly similarly. Don’t be discouraged. Keep experimenting on the timings of the post and keep track of which performs best and follow the same.
Below are the global best times to post on Instagram that you can test as well.
- Create A Hashtag
If your audience is already posting about you, create a hashtag they can use to keep all of these user-generated posts together. This way you can easily search through and find posts to republish. Many people trust UGC more than posts created by brands because they trust other people’s opinions, so it’s a great way to help you get more followers on Instagram.
Image Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
- Start Reposting
Once your audience is beginning to create content for you, it’s time to start sharing it. This will help create more buzz around UGC in general, and it will show potential followers that you care about your audience enough to republish their content.
How To Get More Followers Through IGTV
IGTV is Instagram’s long-form video option. It’s a great place to share interviews, long tutorials, or even Q&A sessions.
- Repurpose Other Videos
If you’re already creating content for YouTube or other video platforms, consider reusing that content for IGTV. This is especially true for videos that talk about who your company is since that can help potential followers connect with your brand and mission and can help them decide if they want to follow you.
Image Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
- Encourage People To DM You
Make sure your caption has user-friendly content which will create curiosity and opt your followers in commenting or sending you a DM.
The more you use Instagram features and let your audience interact there are more chances of your content showing to a larger crowd.
How To Get More Followers Through Paid Promotion
Ads on Instagram are a great way to get your business in front of new people and help you get more followers on Instagram.
- Experiment With Different Placements
On Instagram, you can put your ads in Stories or the feed. You’ll want to test both and see which gives you a better return on investment for your brand. Just because Stories are very popular for many people doesn’t necessarily mean that they’ll be better for you. Test, evaluate and make changes as necessary and you’ll work out how to get more Instagram followers.
How To Get More Followers Through Instagram Reels
Instagram Reels is the platform’s answer to TikTok. These short videos are taking the Internet by storm, so get ready to have some fun with them. They might even be the answer to how to get more Instagram followers.
- Start Experimenting With Reels
This might sound like a lame tip, but hear us out. Instagram is currently boosting Reels on the explore page and in searches to better compete with TikTok. This means if you create a Reel and a typical feed post about the same topic, your Reel is more likely to be shown to new people. It’s worth trying, right?
- Start With An Introduction
This is very helpful for building your following. If you create a Reel that acts as an opening, not only are you increasing the chances it’ll be shown to more people, but it also gives you somewhere to refer new followers to as they join your page. You can always re-share a link to it in your Stories to promote it again. Introducing yourself might be the piece that was missing as you’ve tried to figure out how to get more Instagram followers.
- Partner With An Influencer
Influencers can be great at Instagram takeovers because they’re becoming a popular method of promotion. You’ll want to choose an influencer who knows what they’re doing. They’ll come on your page and take over your Instagram Stories for the day to share the behind-the-scenes of their day or how they use your product or service, hopefully bringing their followers with them.
- Have Fun With It
Reels are meant to be fun pieces of content. Don’t spend too much time stressing over making it perfect. Instead, have some fun, do a little dance and share some valuable pieces of information. Then press publish and start planning your next Reel. You never know who’ll see it and be interested in following you.
How To Get More Followers Through Paid Promotion
Ads on Instagram are a great way to get your business in front of new people and help you get more followers on Instagram.
- Experiment With Different Placements
On Instagram, you can put your ads in Stories or the feed. You’ll want to test both and see which gives you a better return on investment for your brand. Just because Stories are very popular for many people doesn’t necessarily mean that they’ll be better for you. Test, evaluate and make changes as necessary and you’ll work out how to get more Instagram followers.
29. Try Different Kinds Of Ads
There are so many different kinds of ads, especially for feed ads. You can create videos, use multiple images, a single image, a collection, and more. Again, the best way to handle this is by testing so you can know what resonates with your ideal audience.
Image Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
30. Add A Link To Your Page
You can add links to paid posts, but others don’t have to drive off of Instagram. If your primary goal is increasing your followers, your link can lead to your profile so they can hit that follow button. Of course, if you’d rather transfer them off the platform for some reason, you can do that, too.
Content Credit – https://blog.kicksta.co/how-to-get-more-instagram-followers/
