Brand
Bed and Bedding is India’s First Multi-Brand Mattress & Bedding store.
They believe that We spend on an average 56 mins to explain our customer
About the right mattress given their lifestyle needs.
Bed and Bedding Co. is actually in the match-you-with-the-right-mattress- business.
Bed & Bedding wanted to create an online presence in the market and the major goal was to create a buzz about the brand.
Its main focus is to make people aware about getting consultant advice and then picking up the mattress according to their comfort.
Our customers wanted to cover the larger market by performing SEO & Social Media Marketing for their brand by us.
Challenges
- Creating a social media buzz for a new brand on Social Media.
- Increasing followers
- Creating engaging content
- Website Clicks
Content Buckets
Branding
- Introduction
- Testimonials
- USP
- Inside Factory Photo /Video
- Team photos
- Sharing company goals
- Event photos if any
- Sharing pictures of manufacturing units/stitching machines.
Entertainment
- Poll
- Puzzle
- Giveaway
- Myths & Facts
- Multiple answer
- Do you know
- Games
- Guess the word
- Quotes
- Discounts
Products
- Tips
- Benefits
- Importance
Execution
- Research & Development of the brand.
- Competitor analysis.
- Calendar for Social Media.
- Creating campaign and giveaway for the brand.
- Instagram growth hacking strategy.
- Influencer Marketing.
Sleep Consultant
- Sleep Advice
- Facts about sleep
Visuals
Moment Post
Products
Entertainment Post
Branding
Campaign
- As our main focus was to get more engagement to the page and get more conversions we created a buzz with our Campaign
- #BachpanKiLori
- The campaign was all about recording one of the #bachpankilori and uploading the video by sharing the beautiful memories of childhood and tagging it with #BedandBeddingComfort.
- Our campaign was to highlight and integrated towards,
✓ USP of a brand
✓ Brand colours
✓ Brand vision
✓ Brand Audience
Growth in Social media
Instagram Page Insights
Audience Insight Of Instagram
Facebook Insights
