Step To Build a Successful D2C Brand on Social Media 2022

• Word Of Mouth for Brand Awareness

Consumers love to tell their network about new products, and as a result, there are over 3.3 billion brand mentions in 2.4 billion brand-related conversations per day. Word-of-mouth is trusted by 86% of consumers, making it the most trusted form of marketing.

Consumers acquired through word-of-mouth spend 200% more than the usual customer and make 2x as many referrals themselves. The numbers show that there’s a lot of promise for businesses that can attract customers through word-of-mouth. Leveraging word-of-mouth marketing ultimately means more sales and more profits for businesses.

• Drive More Traffic to Your Store

One reason social media is so useful in driving traffic to eCommerce sites is the massive number of people that make social media part of their everyday lives. A recent survey delving into social media usage shows that 68% use Facebook, 35% use Instagram.

When you also consider the fact that customers spend 20-40% more with businesses that have engaged them on social media, it’s plain to see that social media networks are a gold mine offering not only massive exposure but very high-quality prospects.

• Use Social Media Store to Drive Traffic

Developing a clear understanding of your social media target audience may be the most important thing to do. Your target audience informs all elements of your social media strategy.

Audience research will help you craft relevant content, messaging, and ads. All of this can lead to higher conversion rates and better social media ROI. 

• Post-Sharable & Original Content 

Above everything, marketing on social media is primarily done for building relationships on social media. Sharing engaging information, building trust, and focusing on customer feedback are given priority over any sales efforts on social media.

Sustained interaction on social media will eventually lead the consumer to a product purchase. To build better relationships with customers, brands need to undertake a number of activities

• Use A Mix Of Organic And Paid Social

Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion.

Confinement during the pandemic had people using social media more all over the world, greatly increasing the number of people advertisers could reach. On the other hand, algorithm updates have made organic social media highly competitive. And many business owners are finding that spending at least a portion of their social media budget on advertising is no longer optional.

• Make Your Social Media Feed Shoppable

The social commerce features enable brands to tag products on their social media feeds or even create small shops within the social media platform. Shoppable Instagram feeds and the Facebook Shop feels like simplified e-commerce sites inside the application.

Social Media platforms and their algorithms help new audiences to be found. Through social media, brands can reach audiences that are lookalikes to their existing visitors or those who share interests and locations with their current customers.

• Optimize Your Social Media Posts

From increased engagement with your posts to more shares, it definitely pays to keep yourself abreast of the latest best practices for posting content in your niche is. Here are some universal best practices that are sure to take your social media game to the next level:

1. Use imagery (photos, gifs, or others) to boost engagement on your posts
2. Add hashtags to your posts to increase their discoverability and longevity
3. Respond to your shoppers’ queries and mentions promptly
4. Maintain a consistent brand voice and image throughout your engagements
5. Use tools to automate and schedule your posts

• Build A Community for Your Brand 

Communities are social units that create a feeling of fellowship with others as a result of sharing common interests, goals, and attitudes. Social media marketers are responsible for fostering thriving communities. It’s not enough just to have a huge social following. You must also have an engaged community.

Brands are using communities to make prospective customers familiar with and trusting of their brand and build a stronger, personal relationship with current customers. These communities can be used to innovate products, reduce support costs, and get more sales.

• Moment Marketing to Get Viral

Moment marketing helps brands associate with what their customers are most likely seeing online. Brands try to create witty campaigns and express their point of view around a trending topic/person, all in a bit to come across as cool, quick-witted, and appealing to the digital native.

This is mostly done by taking out a social media post and latching on to the organic traction that an online trend has garnered. This is a smart way to generate traffic given the way social media amplifies anything around an online trend.

Content Credits: https://inc42.com/resources/milking-a-cash-cow-the-ultimate-guide-to-social-media-marketing-for-your-d2c-brand/