Velvet GPS Logo - A Streamlined Navigation Experience
- Client
- Velvet GPS Logo
- Industry
- GPS
- Services
- Logo
CASE STUDY
Introduction
We created a modern and sleek logo for Velvet GPS, a new GPS navigation device. The logo features a stylized “V” shape in cool blue, symbolizing roads and navigation, integrated with a simplified device icon. This design choice reflects the device’s reliability, ease of use, and modernity. The logo’s clean lines and cool blue color evoke trust and clarity, making it memorable and suitable for the target audience of travelers, professionals, and individuals seeking stylish and reliable navigation solutions.
Challenge
Design a logo for a new GPS navigation device called “Velvet GPS” that conveys a sense of clarity, precision, and ease of use, using a cool blue color.
Solution
A streamlined logo design featuring a stylized “V” shape in cool blue, representing roads, graphs, and highways, integrated with a simplified device icon.
Design Rationale
- Cool Blue: Evokes a sense of trust, reliability, and calmness, perfect for navigating unfamiliar territory. It also signifies technology and innovation, aligning with the device’s functionality.
- “V” Shape: Represents roads and navigation, remaining a key element in the design.
- Clean Lines: Emphasize the device’s user-friendly interface and precise navigation system.
- Integrated Device Icon: The “V” shape subtly transforms into a simplified device silhouette, resembling a sleek GPS device or smartphone with a location pin.
Benefits
- Modern and Clear: The color and design convey modernity and clarity, making the logo easily understandable.
- Trustworthy Image: Reinforces the device’s reliability in guiding users to their destinations.
- Memorable Design: The integration of the “V” and device creates a unique and memorable logo.
Ready to make your brand emerge from the crowd?
Emerge Digital, a leading branding agency in Mumbai, India, is here to help. We specialize in crafting impactful logos and comprehensive corporate identity designs that resonate with your target audience.