CASE STUDY
Turning browsing intent into future revenue across sessions and devices.
The client operated a high-consideration D2C Shopify store where customers frequently browsed, compared, and revisited products before purchasing. However, there was no persistent wishlist system to capture and retain customer intent across sessions or devices.
Problem
The store lacked a reliable way to retain and re-engage high-intent shoppers:
- No native wishlist functionality
- Wishlist data lost between sessions or devices
- Out-of-stock products created dead ends
- No admin visibility into saved products or trends
- No re-engagement through restock or price-drop alerts
Goal
Build a Shopify app that captures browsing intent, syncs wishlists across devices, and enables re-engagement through alerts, reminders, and targeted promotions.
Solution
A custom Shopify app built using Shopify Customer API and Metafields to create a persistent, account-based wishlist experience.
- Cross-device synced wishlist tied to customer accounts
- Wishlist insights dashboard inside Shopify admin
- Restock alerts and price-drop notifications
- “See similar” recommendations for unavailable products
- Wishlist-based targeted promotions and re-engagement campaigns
Impact
- Customers resumed shopping seamlessly across devices
- Restock and price-drop alerts converted saved intent into purchases
- Wishlist insights helped prioritise inventory and promotions
- Browsing intent became a measurable and reusable revenue channel