CASE STUDY
Custom Shopify app for real-time delivery availability and ETA checks
The client operated a growing D2C footwear and fashion store on Shopify serving customers across multiple cities and regions in India. Delivery timelines and serviceability varied depending on courier coverage, but customers had no visibility into this information until they reached checkout. This created uncertainty during the buying journey and increased checkout drop-offs.
Problem
The existing purchase flow created friction at the final stage of conversion:
- Customers discovered serviceability issues only during checkout
- No delivery ETA visibility on the product page
- Support teams handled repetitive delivery-related queries
- Customers lost trust when delivery limitations appeared late in the journey
- No way to make informed buying decisions based on delivery timelines
Goal
Build a custom Shopify app that allows customers to check pincode serviceability and estimated delivery dates directly on the product page before adding products to cart.
Solution
We developed a custom Shopify app that injects a pincode delivery estimation widget directly onto the PDP using Shopify App Blocks.
Key features included:
- Real-time pincode serviceability checker
- Instant estimated delivery date visibility
- Courier API integration for live delivery updates
- Dynamic delivery responses without page reloads
- Strategic widget placement between variant selection and Add to Cart
- Fully deployable through Shopify App Blocks without theme code changes
The widget allows customers to enter their pincode, instantly verify delivery availability, and view estimated delivery timelines before committing to purchase.
Impact
- Reduced checkout abandonment caused by late-stage delivery surprises
- Improved customer confidence during the buying journey
- Lowered inbound support queries related to delivery timelines
- Created a more transparent and trustworthy shopping experience
- Enabled informed purchase decisions before checkout
- Seamless deployment without modifying the Shopify theme structure