Sassything Shopify Website Development

1. Introduction:

Emerge Digital undertook the project to develop a fully customised Shopify store for “That Sassy Thing,” a brand specialising in intimate wellness products. The project encompassed various aspects of website development, including functionality, app integrations, migration, responsiveness, speed optimization, and ecommerce tracking.

2. Project Scope:

The project aimed to achieve the following key deliverables:

Website Development:

Emerge Digital was tasked with creating a new Shopify store from scratch, tailored to the unique requirements of That Sassy Thing. The focus was on providing an intuitive user experience that aligns with the brand’s values and products.

App Integrations

To enhance the shopping experience, Emerge Digital integrated various apps into the Shopify store. These included apps for cross-selling, upselling, and implementing interactive quizzes to guide customers towards products that best fit their needs.

Store Migration:

If applicable, the agency handled the migration of data and settings from the brand’s existing platform to Shopify. This was done seamlessly to ensure no disruption to the customer experience.

Responsive Design:

Emerge Digital ensured that the website was responsive and optimised for all devices, including desktops, tablets, and smartphones. This was crucial for providing a consistent experience across different platforms.

Site Load Speed Optimization:

To prevent user drop-offs and improve search engine rankings, Emerge Digital focused on optimising the website’s load speed. This involved technical enhancements and optimization strategies to achieve fast loading times.

Ecommerce Tracking Implementation:

Accurate tracking of user behaviour and sales data was crucial for business insights. Emerge Digital implemented ecommerce tracking tools to monitor customer interactions, sales conversions, and other relevant metrics.

3. Approach:

Emerge Digital followed a systematic approach to fulfil the project scope:

1. a) Research and Planning:

A tailored plan was developed to align the website’s functionality with the brand’s goals.

1. b) Development and Integration:

The agency leveraged Shopify’s capabilities to create a customised store, integrating necessary features and functionalities. Apps were carefully selected and integrated to enhance user engagement through cross-selling, upselling, and interactive quizzes.

1. c) Migration and Data Transfer:

If applicable, Emerge Digital ensured a smooth migration of product data, customer information, and other content to Shopify. This transition was carried out seamlessly to maintain business continuity.

1. d) Responsive Design and Speed Optimization:

While design was not a focal point, the website was optimised for responsiveness on various devices. Load speed optimization techniques were implemented to ensure fast page loading times and a better user experience.

1. e) Ecommerce Tracking Implementation:

Emerge Digital integrated ecommerce tracking tools like Google Analytics and Facebook Pixel to monitor user behaviour, sales, and other performance metrics. This data was used to inform marketing strategies and website improvements.

4. Results

Emerge Digital’s comprehensive approach led to the successful creation of a fully customised Shopify store for That Sassy Thing:

– The website’s functionality aligned with the brand’s goals, providing a seamless user experience.

– App integrations enhance the user journey, driving engagement and guiding customers towards suitable products.

– Responsive design and load speed optimization contributed to a user-friendly experience across devices.

– Ecommerce tracking tools provided valuable insights into user behaviour and sales, enabling data-driven decisions.