Brand

Aistra aimed at offering quality, wholesome and plant-based cruelty free food for the pets aiming their lifelong health and wellness.They approached our team in creating online presence through social media marketing.Our main objective was to create the brand identity on social platforms and delivery the right information to their audience.

Objectives

To revamp the brand on social media channels
Sharing more user centric communication
Changing the perception for the brand on the end users.

Challenges

Multiple social media assets
Initially no budget for paid promotions
No budget for Influencers
Stiff competition in the industry
Brand revamp on all social media channels

Content Buckets

Campaign

In order to create a starting buzz for Aistra, we wanted to pick a tonality suiting our target
audience which are pet lovers and brands that promote vegan food for pets.
We initiated the campaign with two umbrella hashtags #GoVegan and #FeedVegan.
We highlighted on a very cardinal campaign with hashtag #AdoptPetDon’tShop.
In our campaigns we usually highlight, target and integrate
✓ USP of a brand
✓ Brand colours
✓ Brand vision
✓ Brand Audience
✓ Visual design elements for natural and organic feel