CASE STUDY
Concept
The logo design for Unistar combines a star symbol with a packaging box to represent excellence in warehouse management and logistics. The star signifies quality and reliability, while the box symbolizes Unistar’s core business of warehousing and packaging solutions. The design is minimalistic, ensuring clarity and a strong brand identity.
Color
The primary color chosen for the logo is orange, which conveys energy, enthusiasm, and visibility. The selected shade is vibrant yet balanced, offering a strong visual presence that stands out across various mediums without being overwhelming.
Typography
The typography is modern and clean, featuring a sans-serif font that complements the logo’s minimalistic style. The font is bold and legible, ensuring readability and versatility across different sizes and formats, reinforcing a professional and approachable brand image.
Results
The new logo for Unistar effectively captures the brand’s essence, providing a unique and memorable visual identity. The design is versatile and scalable, working seamlessly across digital, print, and signage applications. The positive reception from stakeholders and clients has enhanced brand recognition and differentiation in the competitive warehouse solutions market.
Conclusion
The logo design for Unistar successfully embodies the company’s core values of reliability, organization, and modernity. By integrating the elements of a star and a packaging box in a simple, scalable, and modern design, we created a strong and cohesive brand identity that positions Unistar effectively in the industry.
In summary, digital product design is a broader field that encompasses the entire product lifecycle, while UI/UX design focuses specifically on the user interface and experience. Both roles are essential for creating successful digital products, and they often work together to ensure that the product meets both business and user needs.
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