Homebrite Rebranding

Introduction

We recently had the privilege of revamping HomeBrite, a leader in cleaning products. Dive into our journey of rebranding excellence, where innovation meets visual storytelling.

Summary

Embarking on the HomeBrite rebranding journey, our agency meticulously crafted a vibrant and cohesive identity. From the inception of a dynamic colour palette to the creation of engaging catalogues, mood boards, and visually striking VCards, every element was curated to reflect the essence of cleanliness and efficiency. Our expert photography services added the final touch, capturing the spirit of HomeBrite in every image. Join us in celebrating the success of a rebranding endeavour that goes beyond aesthetics, embodying the true essence of HomeBrite’s commitment to excellence.

Content

• Crafted clear and concise messaging that communicates the revitalized identity of Home Brite.
• Developed product descriptions that highlight the unique features and benefits of each item within the context of the brand’s new narrative.

Design

• Implemented a clean and modern design layout to enhance readability and visual appeal, aligning with the updated brand aesthetics.
• Incorporated the new Home Brite brand colors, fonts, and imagery consistently throughout various touchpoints for a cohesive and recognizable look.
• Prioritized user-friendly design to ensure that customers can easily navigate and engage with the redefined brand.

Ideation

• Conducted brainstorming sessions to generate creative concepts and themes for the rebranding process.
• Explored innovative ideas to redefine the identity of Home Brite, ensuring a fresh and impactful presence.

Photography

• Collaborated with professional photographers to capture high-quality images that embody the essence of Home Brite’s redefined brand.
• Emphasized the visual appeal and functionality of cleaning tools through detailed and engaging photography that aligns with the new brand image.