If you feel like you don’t quite “get” Instagram marketing, you’re not alone.
On the surface, it might seem like little more than a place for snapshots and selfies.
The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why instagram marketing services is booming right now among businesses and consumers alike.
Having that said, Instagram’s “simplicity” can be deceiving. Many brands struggle to grow or adopt Instagram as part of their social media strategy and we totally understand why.
Listen you need a clear-cut, actionable Instagram strategy if you want to grow a presence and attract customers.
And that’s why we put together this post for you. Below we’ve broken down an Instagram marketing consultant in mumbai to help you level up the game and understand the best practices for growth.
1. Your brand’s marketing purpose and goals on instagram.
Why do you want to be on Instagram in the first place?
Are you interested in generating leads? Building a community? Brand awareness?
Setting social media marketing strategy and identifying your brand goals isn’t fluff. Content strategy to how much time you spend on the platform is determined by your own personal goals
There is no “right” or single goal you have to commit to, either. That said, your ROI from Instagram really boils down to your goals.
For example, Crate and Barrel is a shining example of a retail brand whose Instagram marketing strategy is laser-focused on social selling. Their entire feed centers around showing off their products and encouraging followers to check ’em out as well.
Meanwhile, beauty brands are oftentimes focused on highlighting products while also building a community by constantly going back-and-forth with followers. For example, Glossier frequently features their followers in their feeds as well as inside jokes that only their customers will appreciate.
Local, brick-and-mortar businesses often focus on keeping customers in the loop on their latest instagram promotion strategies while also building relationships. Notice how Dixie Dharma takes the time to respond to their customer comments in addition to showing off their mouth-watering breakfast offerings.
And some brands simply use Instagram as a means to show off their team and go behind the scenes of their business. B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side.
The sheer amount of creative freedom available to you is the beauty of instagram growth and engagements . Either way, deciding on the Instagram tactics you’ll use starts with your goals.
Digging through Instagram helps yourself to inspire your business’ marketing solutions.
Go follow some of your favorite brands. Follow some competitors, too. the best way to understand how businesses and consumers interact with each other is by experiencing the platform as a user.
2. Enhance your Instagram profile for better engagement
Here’s some good news: in terms of setting up your profile, Instagram is relatively straightforward.
However, there are a few small details to watch out for as you put together your profile.
Before you worry about creating content for Instagram, make sure you’ve ticked the following boxes. This rings true for new profiles and brands looking to fine-tune their Instagram marketing in mumbai.
Convert to a business profile
For starters, make sure that you’ve switched your account to an Instagram business profile. Doing so allows you to highlight additional information such as your industry, location, phone number and email address as part of your Instagram bio.
Additionally, Instagram business profiles have access to analytics to help you see how followers are interacting with your account. Design on your brand creatives (give them a call to action)
Although they’re easy to overlook, your brand creatives are integral to your Instagram marketing strategy.
Specifically, your instagram hashtags and bio.
The process of creating or registering a hashtag on instagram can be daunting at first. But don’t worry we are here to help you. For example, most hashtags are either a brand name or slight variations on a brand name.
#Topshop #MyAnthropologie #SkechersStyle
See what we’re saying?
The purpose of having a hashtag is to encourage followers to tag your brand and enable you to do the same. Hashtags serve as a call-to-action to encourage customer photos and stories.
In turn, you and your followers can see who else used your tag and shared their snaps.
For more ideas and inspiration, take a moment to review instagram search bar with popular hashtags.
Craft a compelling and direct Instagram bio
Your short bio for Instagram is as valuable as real estate. This is your brand’s first impression with customers and potential followers. It represents an opportunity to highlight what your brand is all about and encourage followers to take action.
The best way to increase Instagram traffic to website or your promotions is through your instagram bio
As part of your Instagram strategy, make sure that your bio includes the following.
- Hashtag(s) related to your business
- Some sort of call-to-action (“check out the link below,” “tag your photos”)
- A trackable link to monitor the behavior of your Instagram traffic (Bitly, Tap.bio or Linktree are all great options)
For example, Whole Foods’ Instagram manages to achieve all of the above.
Again, you have tons of creative freedom on Instagram. For reference, you can check out dozens of examples on our guide to writing your instagram bio.
Choose a ‘gram-worthy profile picture
According to our guide to social media image sizes, your Instagram profile picture is confined to a measly 110×110 pixels.
Translation? Sleek, minimalist and high-res is the way to go.
For example, Casper includes only the first letter of their stylized brand font for a bold profile pic.
Meanwhile, BarkBox manages to include their entire name with clean, legible text.
Don’t try to fill too much into your profile picture. There are tons of social media editing tools to help you mock up a minimalist logo if you don’t have one handy.
3. Creating engaging content for your followers
Creating engaging instagram content strategy is the crux of Instagram marketing. Yet again the concept of creative freedom rears its head. With so many possibilities in terms of what you can post, where do you even start?
Here we’ve highlighted some specific Instagram marketing tips for you that showcase the types of content that crush it based on best practices. Consider these post types to be keystone of your social media marketing
That’s exactly what put Instagram on the map.
Photos featuring some sort of striking creative trademark, whether it be a stunning setting or bright color scheme, are the types of posts that reel in the “likes” and comments.
Of course, not all of us have the privilege of working in an industry that allows us to take exotic photos. Thankfully, most modern smartphones have features baked into them to take compelling photos of just about anything.
Instagram apps which include filters and style options can help you step up your photos
It might sound cliche, but social media is, well, social.
That means centering your content strategy around people. Specifically, highlighting the humans who support your business. For example, user-generated content and customer photos are staples of Instagram. Sharing such snapshots allows you to show off your satisfied customers and put your products in a real-world setting.
Don’t forget about showing your team some love, too. Going behind-the-scenes and celebrating your colleagues is a simple yet effective way to humanize your brand.
Video content is among the most popular and shared around social media, Instagram included.
If you’re not a professional videographer, don’t panic. Many brands share bite-sized promos in lieu of big productions. And yes, you can create video that sells with little more than a smartphone.Video content on Instagram doesn’t have to akin to a traditional commercial. Vine-style looping videos and timelapse videos are insanely popular and can be put together in a matter of seconds thanks to third-party apps. For example, the video below was created with LifeLapse.
Memes and image macros
Perfect for humor or inspiration, not everything on Instagram needs to come from your camera reel.
In fact, memes and image macros are a way to break up the monotony of your feed and engage your followers on a personal level.
Jokes? Tips? Inspirational quotes? If you’re strapped for ideas, such posts can do the trick. Oh, and you can whip ’em up in no time thanks to tools like Canva.
Brands are integrating Stories into their collection of Instagram marketing tactics like never before.
Why? For starters, Instagram Stories enable you to “skip the line” in your followers’ feeds by putting your account at the front of their Story queue. Furthermore, time-sensitive content taps into your customers’ sense of FOMO (fear of missing out).
Great for deals, company updates or just plain playful content, Stories are something you should strive to create on a daily basis.
4. Publishing your content to Increase engagement on Instagram
Let’s say you have your content ready to publish. Now what?
Good question! Simply posting at random isn’t going to do you any good.
As part of your marketing strategy for Instagram, take note of the following before you put out your next post.
Each post you publish should have a unique caption. Even the seemingly smallest details of those captions can impact your engagement rate and whether or not your post is discoverable.
With 2,000+ characters to work with, you certainly have creative freedom. However, you’ll notice that many businesses take a “less is more” approach to their Instagram captions.
No matter what you’re saying or selling, make sure that you include a combination of the following in your captions.
- A call-to-action (a question, “check out our bio,” etc)
- A touch of personality (use emojis, take up a conversational tone)
- Hashtags (including your branded hashtags, between one and five is considered optimal)
Timing and frequency
When you publish your content and how often matters when it comes to engagement.
Most brands publish daily or on a near-daily basis. Of course, you don’t want to sacrifice quality for quantity.
Also, the timing of your posts impacts how likely your followers are to see them. For reference, here are the optimal times to publish to Instagram based on research regarding the best times to post on social media.
For example, features such as ViralPost can clue you in on when your specific account scores the most engagement. Then, you can automatically schedule your content in advance to hit those times.
Cross-posting from other social networks
For many brands, it makes sense to cross-post your Instagram content across networks such as Twitter, Facebook or Pinterest. Doing so saves you some serious time and keeps you from bouncing from network to network.
6. Promoting your Instagram for the long-term
Creating engagements depends on promoting your Instagram content no matter how many strategies you are experimenting with.
Followers and customers don’t show up by accident. As a result, you need to put your Instagram front-and-center across your other marketing channels.
For example, make a point to prominently feature your Instagram on-site. Whether it’s social buttons or a feed of your followers’ photos, customers should know that you’re active on the ‘gram.
Learn more about Instagram Marketing