Aistra – High-Converting Shopify Redesign for a Vegan Pet Food Brand
- Client
- myaistra
- Industry
- Pet Food
- Services
- WooCommerce to Shopify Migration, Custom Shopify App – Pin code delivery check, Mobile-first UI/UX design aligned with brand identity, SEO-optimized pages with editable content blocks, CRO-focused product pages and upsell strategies, Smart cart with upsell widgets, Third-party Razorpay & Magic Checkout integration, UGC, social proof, and trust blocks to boost engagement
CASE STUDY
Client Objective
Aistra is a vegan pet food brand built for conscious pet parents. Their previous WooCommerce site lacked modern design, eCommerce flexibility, and was not optimized for mobile or SEO. The brand approached us to revamp their entire digital experience with a focus on Shopify store development, UI/UX design, mobile-first design, SEO, and conversion rate optimization (CRO).
Challenges
- A dated WooCommerce site with poor performance and limited scalability
- Inconsistent design across mobile and desktop leading to poor user experience
- No structured content hierarchy or SEO elements
- Product pages lacking CRO elements and visual trust cues
- No delivery validation or localized payment options for Indian customers
Our Shopify Development Approach
Our approach was centered on delivering a fast, engaging, and conversion-optimized Shopify store through modern UI/UX design, mobile-first principles, and seamless backend performance.
1. Shopify Migration & Setup:
- Migrated all product, order, and customer data from WooCommerce to Shopify
- Utilized native Shopify apps and APIs for better performance and scalability
- Set up Shopify backend for ease of inventory, order, and promotions management
2. Custom Functionality & App Integration:
- Built a custom Shopify app for pin code delivery validation
- Integrated Razorpay and Magic Checkout for localized payment experience
- Enabled Shopify’s smart cart logic for upselling based on cart behavior
3. Mobile-First UI/UX Design:
Understanding that over 70% of users shop on mobile, we adopted a mobile-first design approach from the ground up:
- Responsive layouts that adjust perfectly across screen sizes
- Thumb-friendly CTAs and simplified navigation
- Optimized image loading and minimalistic UI to reduce clutter
- Focus on clean typography and fast, intuitive shopping journeys
- Visual storytelling through soft illustrations and earthy tones
Color Palette: Subtle green tones, earthy browns, and pops of warm orange created a calm and conscious brand feel aligned with Aistra’s vegan ethos.
4. Page Design Breakdown:
Homepage
- Hero section with bold CTA and pet-forward messaging
- “Why Aistra” block highlighting brand values
- Mobile-optimized Instagram UGC feed
- Editable SEO content sections for brand storytelling
- Social proof and trust markers with visual appeal
Product Pages
- Mobile-optimized product gallery with swipe support
- Ingredient and nutrition details in collapsible, SEO-friendly tabs
- Integrated pin code checker
- “You may also like” upsell blocks and real customer reviews
- Clean CTA flow from add-to-cart to checkout
Cart & Checkout
- Slide-out cart drawer with smart upsell suggestions
- Mobile checkout with one-click payment integrations
- Razorpay + Magic Checkout for faster, trusted local transactions
5. SEO Optimization Built In:
We implemented a future-ready SEO setup using:
- Structured H1-H4 tags and editable content blocks across key sections
- Meta titles and descriptions aligned with primary and long-tail keywords
- Fast loading times and lazy loading for images
- Clean, crawlable Shopify URLs and schema support
Impact & Results
After implementation, Aistra’s new Shopify store delivered measurable results:
- +38% improvement in mobile conversions
- +42% increase in average session duration
- -40% reduction in cart abandonment
- Stronger SEO rankings across branded and non-branded keywords
- Seamless checkout experience across devices with Razorpay integration
Conclusion
The Aistra project exemplifies the power of combining Shopify development, mobile-first UI/UX design, and data-backed CRO strategy to create a meaningful and revenue-generating eCommerce experience.
Aistra’s Shopify transformation wasn’t just visual — it was structural, strategic, and future-ready.