UI/UX Design & Ecommerce Website Design for Dream a Dozen | Premium Bakery Solutions
- Client
- Dream a Dozen
- Industry
- Food
- Services
- WooCommerce to Shopify Migration, Custom Shopify App – Pin code delivery check, Mobile-first UI/UX design aligned with brand identity, SEO-optimized pages with editable content blocks, CRO-focused product pages and upsell strategies, Smart cart with upsell widgets, Third-party Razorpay & Magic Checkout integration, UGC, social proof, and trust blocks to boost engagement
CASE STUDY
Client Objective
Dream a Dozen wanted to go beyond just selling cakes and cookies — their goal was to create a premium online bakery experience through an ecommerce website design that celebrates every occasion. From birthdays and weddings to corporate gifting and festive hampers, they aimed to:
- Showcase their handcrafted, 100% eggless cakes and cookies.
- Present gourmet and Indian-inspired flavors in a visually appealing way.
- Make customizatio.n effortless for personal and corporate customers
- Deliver a seamless experience through UI/UX design that’s both intuitive and visually engaging.
Challenges
- Large and diverse product catalog: cakes, cookies, savory snacks, and hampers.
- Complex customization needs: personalized cakes, edible branding, corporate logos, and festive packaging.
- Ensuring a premium, cohesive brand identity across multiple product types.
- Balancing visual appeal and usability for both individual and corporate customers.
Our Design & Development Approach
1. Occasion-Based Storytelling
We structured the website to highlight different occasions, making it easy for users to find the perfect product:
- Birthday, Anniversary, Wedding, Kids’ Themes, Corporate Cakes.
- Custom and festive hampers categorized for Diwali, Christmas, Eid, Rakhi, and New Year.
- Lifestyle imagery and interactive grids to help users visualize gifting and celebrations.
2. Premium UI/UX Design for Gourmet Experience
Our UI/UX design positioned Dream a Dozen as a premium, artisanal bakery:
- Clean layouts with high-quality product photography.
- Hover effects and zoom-in features to showcase texture and details.
- Typography and color palette aligned with the gourmet, festive, and modern feel.
- Simplified navigation for quick product discovery and ecommerce website design optimized flows.
3. Customization & Conversion Optimization
We built intuitive customization flows for cakes, cookies, and hampers:
- Personal messages, themed toppers, and edible branding.
- Corporate and bulk ordering options with budget and quantity guidance.
- Quick CTAs like “Order Now,” “Create Your Custom Hamper,” and “Subscribe & Save.”
- FAQs and delivery info strategically placed to reduce friction and boost confidence.
4. Trust & Assurance Integration
We emphasized quality, safety, and freshness:
- 100% eggless, freshly baked, and preservative-free.
- PAN India shipping and same-day Bengaluru delivery.
- Packaging visuals to show safe, elegant, and premium presentation.
Conclusion
The result: a gourmet bakery ecommerce website design and UI/UX design that reflects Dream a Dozen’s premium, handcrafted brand ethos.
- Customers can effortlessly browse cakes, cookies, and hampers, select occasions, and customize products.
- Corporate and festive gifting is simplified with clear options, packaging previews, and bulk ordering guidance.
- Dream a Dozen now stands out as a gourmet bakery that combines tradition, creativity, and convenience, delivering happiness to every doorstep.
By combining ecommerce website design, UI/UX design, occasion-based storytelling, and customization flows, Emerge Digital helped Dream a Dozen elevate their digital presence and delight customers with every click.
👉 Looking to launch a gourmet, occasion-based ecommerce brand? Let’s craft it together.