Postcard media

About Client:

Postcard Media is a preeminent agency that epitomizes dynamism, creativity, and diversity. Their core objective is to enable businesses to make their mark in a fiercely competitive market. They achieve this by producing awe-inspiring and thought-provoking narratives that challenge conventional norms and resonate with their audience. Their storytelling is imbued with a sense of purpose, meaning, and authenticity, that enables them to create tangible value for their clients.
They leverage insights from various data sources to craft strategies that are tailored to their client’s unique needs. This approach empowers their clients to achieve sustainable growth, remain relevant in their respective industries, and stay ahead of the curve.
Postcard Media is more than just an agency. It is a beacon of excellence, integrity, and creativity in a world that demands nothing but the best. Their unwavering dedication to delivering exceptional results has earned them a reputation as a trusted partner to businesses across various sectors.

Objective:

Postcard Media, a leading creative agency, has set its sights on revamping its digital presence. The agency seeks to create a visually striking, immersive, and realistic digital experience that reflects its passion for creativity, innovation, and diversity. With a refreshed branding strategy, the agency aims to establish a strong and consistent visual identity that resonates with its audience and sets it apart from its competitors.
The primary objective of the website redesign is to improve user experience and increase overall website performance. The agency aims to achieve this by adopting a user-centric approach that prioritizes ease of navigation, accessibility, and usability. Postcard Media also recognizes the importance of making its case studies easily accessible to its audience. The case studies will be organized in a user-friendly manner, allowing users to filter content by industry, project type, and other relevant categories.
In summary, Postcard Media’s website redesign project is a testament to its commitment to delivering exceptional results to its clients and stakeholders. The agency’s dedication to excellence and customer satisfaction is evident in every aspect of the project, ensuring that the new website will be a true reflection of Postcard Media’s brand identity and capabilities.

Solution:

Their esteemed client entrusted us with the critical task of revitalizing their digital presence by addressing a major rebrand and restructuring their website navigation. The project was centered on enhancing the user experience (UX) and content strategy to showcase the success stories of their clients that drive conversion.
The crux of the project was to create a visually appealing design that instills trust, establishes credibility, and communicates its brand message effectively. The relevant icon designs complemented the circle shapes, creating a cohesive look and feel that is much more welcoming for all of the services.
Their UX design approach aimed to ensure that the website was intuitive, easy to use, and provided a seamless user journey. We leveraged a data-driven approach to enhance the website’s performance, improve search engine optimization, and reduce bounce rates.

Brand Colors and Typography