Brand
The Bombay Master Printers’ Association is a well-networked association of print providers, pre-press, pre-media specialists, post-press and converting, package printing, agencies; And printers’ suppliers i.e. manufacturers and traders.
In this age of cross-technology solutions and a communication cycle that is ultra-dynamic; one that is continuously pushing the limits and reinventing the means; the BMPA acknowledges the growing inter-dependence amidst the printing technologies and allied media and communication processes.
Challenges
- New website launch
- Creating engaging content
- Website Clicks
Content Buckets
Branding
- Paper-based printing
- Moment marketing
- Latest news/events
- Procedure
- Sustainability
Entertainment
- Blog
- #BMPAFacts
- Articles for Print Technologies
- Articles related to Improving print business
- Business-related blog
- #UnwindWithBMPA
Products
- Polling (Audience poll in some trending news/ business updates etc)
Execution
- Research & Development of the brand.
- Competitor analysis.
- Calendar for social media.
- Engaging the members of BMPA organizations & from the print industry.
#RiseUpWithBMPA
- New Website Launch Campaign
Visuals
Branding
Moment
Entertainment Post
Branding
Campaign
- The focus of this campaign was to launch their new website.
#RiseUpWithBMPA
- The objective of the campaign was to showcase their newly built website by us. It was a complete rebranding of BMPA & we wanted to make sure the main mission & vision is being communicated to their audience in the best way possible.
- Our campaign was to highlight and integrated towards,
✓ USP Of the Brand
✓ Brand Core Values
✓ Brand Colours
Growth in Social media
Followers on LinkedIn
LinkedIn Page Insights
