Our client Peacoy is a premium, e-commerce home decor and lifestyle brand. Their wide range of products is known for being vibrant, boho and chic. Providing handcrafted, sustainable and safe products is at their core. Peacoy’s products reflect the knowledge of generations of Indian craftsmen, making the brand truly and proudly ‘Made in India’.
Peacoy had an ambition and a great offering. However, they were in the nascent stage of their business and were yet to develop a strong online presence. They needed a spectacular website that could show the plethora of their offerings, communicate the brand values and narrate an aesthetic story. They needed someone who could understand the brand and help start their e-commerce journey. From developing a website to giving it the power of a distinguishable brand, Peacoy wanted to enter into today’s digital business world.
Emerge Digital held the hand of Peacoy from the very start. Our team had a task, not only to make a new website for a business but to make the first-ever website of a brand, and make it stand out in the e-commerce decor industry. We had to give the company its first website, craft a logo and develop a strong, distinct brand identity. Our team sat down and build the concept from the scratch. This involved multiple meetings, brainstorming sessions, deep understanding of the brand, talent, passion and expertise. At the end of it, the premium ‘Peacoy’ brand identity was created, the exceptional decor website was built and the brand rocketed into its digital journey.
Branding and Visual Identity:
We at Emerge Digital have expertise in understanding and executing the intricacies involved in creating a strong visual style that is in alignment with the brand identity. We developed the colour space, typography, layout, graphics and other design elements that bring to life the personality of Peacoy. We did not just develop a visual identity for Peacoy, but we also created a distinct e-commerce look, feel and experience for it.
With a deep and thorough understanding of the brand, we crafted a logo for Peacoy that captured the brand’s essence and character. The logo developed by us expresses what the brand stands for and creates its distinctive picture. With Emerge Digital by its side, Peacoy had its priceless asset ready.
Building a Website
We are proud to say that we successfully built a stunning website for Peacoy that could aesthetically and efficiently roll out its wide range of products. The website, developed on Shopify, is highly functional, efficient and persuasive. We added CTAs, structure, layout, great content and a seamless user flow that makes the user engage, interact and take action.
After months of heart-work, Peacoy was equipped with a fully functional, beautiful website; a well-crafted logo and a distinct visual identity to shine through its journey ahead.